If you are looking for the best WordPress landing page plugin free, but you don’t really know which one to choose or which one best suits your online marketing strategy. Here I bring you a compilation with the best options, free and paid.

What is a landing page?

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A landing page or landing page is a specific page of your website to increase your conversions.
When we talk about conversions, we are not only referring to sales of a product or service. Landing pages are often used to generate leads, make reservations, sign up for a webinar or simply so that users can request a demo or free trial of your service.

Normally, users reach a landing page through an ad, a social media post, or an email marketing campaign. They are an essential element in your online marketing strategy and it is important that they are optimized to get users to take the action you want.

7 best WordPress landing page plugin free

I recommend that before installing it on your website, do a test in WordPress staging to make sure that there will be no incompatibility with other plugins that you already have installed. Wow, the same as you should do with any other WordPress plugin!

Plugins to create a landing page in WordPress for free

In the official repository, there are a lot of plugins to create free WordPress landing pages. Here I am going to show you the four that I like the most, but the ideal is that you try more than one to see which one best suits the objectives of your digital marketing strategy.

1. Genesis Blocks

Genesis Blocks is one of the best WordPress landing page plugin free. It integrates seamlessly with Gutenberg and gives you a set of default blocks, sections, and layouts to create a page that converts.

In addition, if you use Mailchimp with WordPress, you also have an option to add the API key of your account and have everything synchronized.

2. Elementor

This is not the first time we have talked about Elementor. We already did it in our article on the best visual editors for WordPress, so we have to mention it again.

What I like the most about Elementor is that the free version is fully functional and sufficient if you are starting with your website. In addition, it has a very intuitive interface and allows you to create any landing page in just a few minutes, by dragging and dropping elements ( drag & drop ).

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3. Beaver Builder

With over 300,000 active installs, Beaver Builder has become one of the most widely used landing page plugins in WordPress.

One of the strengths of this WordPress plugin is the simplicity and ease with which it allows you to work. To give you an idea, the Beaver Builder editor is very similar to that of any email marketing provider such as Mailchimp or MailerLite. So you don’t have to be a WordPress expert to create your landing page.

In the free version, you have different modules to add and also predesigned templates that you can customize to your liking. However, it also has a pro option for more advanced users or websites.

4. Landing Page Builder

Landing Page Builder is another good option to create a good WordPress landing page.
Once you install and activate this plugin, an option will be created in the WordPress post and page editor to create them with this visual builder. You have a bunch of pre-built templates and drag-and-drop widgets or modules to create a fully custom landing page.

Although you have a fully functional version in the official repository, this plugin to create a landing page in WordPress also has a paid version that provides you with advanced widgets, registration or contact forms and the possibility of doing A / B tests on your pages.

Plugins to create a premium WordPress landing page

Although all the plugins that we have just seen have a pro version with more advanced features and functionalities, there are also some add-ons that do not have a free version and that are worth evaluating. Here are my top 3 :

5. Divi Builder

Another big one is Divi Builder. More than a plugin to create landing pages in WordPress, Divi has become a very powerful integral WordPress solution with more than 100 layouts to create your website easily and without the need for technical knowledge.

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The only but that we can find Divi is that it does not have a free version. The annual subscription to this builder is not too expensive (around $ 90) and gives you access to Elegant Themes templates, more than 40 modules and 1000 free images and illustrations to use.

The good? You have a 30-day money-back guarantee in case you try it and it was not what you expected or you are not convinced.

6. OptimizePress

OptimizePress is a very complete suite that allows you to easily create your WordPress landing pages.
With the most basic subscription you can create unlimited pages, you have access to more than 250 templates optimized for landing pages, 30 premium integrations and access to technical support by email. Of course, this license is valid only for one website.

7. Instapage

One of the things I like the most about Instapage is how complete it is.

With the most basic license, you have access to a lot of functionalities that allow you to make the most of and optimize your WordPress landing pages.

The editor is very intuitive and easy to use, with more than 500 predefined designs depending on the objectives you want to achieve: application downloads, special offers, requests for demos or free trials, product launches or webinar registrations, among others.

In conclusion

If you didn’t know very well why to choose the best WordPress landing page plugin free or why it may be the best option for your website, I hope this article has helped you and clarified your doubts.

Now yes, it is your turn! Take two or three of the plugins that we have just seen, try them on a staging website and tell us which one you prefer below.

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