02 Dec, 2021
5 Min Read
To earn you can use Shopify as a platform to create your e-commerce, to do dropshipping or affiliate marketing.Before talking to you in detail about Shopify. I suggest you deepen everything you need to know with our e-commerce guide “How to make m...
To earn you can use Shopify as a platform to create your e-commerce, to do dropshipping or affiliate marketing.
Before talking to you in detail about Shopify. I suggest you deepen everything you need to know with our e-commerce guide “How to make money on Shopify?” Ok all beautiful, but what do I have to do in practice to earn?
Now I will tell you about the 2 main methods with which you can make money. But let me first tell you something. The first thing you absolutely need to do is optimize your site.
Shopify supports dropshipping, indeed its great success is also due to its complete integration with this online business model.
Dropshipping is suitable for those who do not have a warehouse available, for those who are unable to produce the goods they want to sell and for those who do not have the financial resources with which to start the business.
In fact, dropshipping is cheap and convenient.
Affiliate Marketing is talked about more and more and believe me when I tell you that now it is not an exclusive practice of influencers.
What is it about?
When we talk about affiliates we refer to a commercial relationship between a company, which wants to sell its product or service. And an affiliate, who advertises it and redirects users who follow it to the company’s website.
The affiliate generally gets paid a% for every sale he manages to get the company to close.
You are dealing with a particularly famous or influential content creator. You can also request a basic payment for the advertising and content created, beyond the% on each sale.
Shopify understood the enormous opportunity of this marketing tool and created specific apps that could allow you to make money through affiliations.
As always, I advise you to evaluate them all and choose the one that best suits your needs. But from my experience, I can recommend UpPromo.
But I also want to tell you something else.
Shopify has also created Shopify has strict policies on this: affiliates must be qualified people and able to give real advice to new customers.
The call to action must always be present and positioned at the top, clearly visible and clear.
Also, remember that your focus must be on positioning. To do this you have to communicate well who, showing the benefits of your products and showing what differentiates you from your competitors.
Describe the strengths immediately after the home page, such as if you can make expedited shipping, returns, assistance, etc …
When a person does not buy you will have to try to get them to give you something like for example their contact so that they can enter the sequence, start a relationship and get them to convert easily with a retargeting.
Then insert a pop-up with the subscription to the newsletter, for example.
The promos must be evident, hidden are useless. You can for example place them in the top bar adding a nice red timer, indicating the time or the number of pieces remaining. Leveraging urgency and scarcity is among the best conversion techniques.
On the page where you show all the products, first put your Trojan horse products, that is, those products with very high conversion. But remember to analyze customer behaviors and interests and rotate these products based on these analyzes.
These are the most powerful marketing weapons there are. Clearly, this requires active customer care, otherwise, it makes no sense. But if you have the possibility, activate it because it is a great lever for conversion: it helps to unlock that user who is one step away from buying but is still undecided or has doubts about a product.
They must be highly customized and relational pages. you need to add beautiful photos and videos, show your product while it is being used, add as much information as possible and even some useful tips.
If in these pages of a product you also enter other products recommended but which are still related, you can increase your average receipt. This technique is called cross-selling.
Did you know her? Basically, you propose a product that can be used with the main product. Ex: you buy shoes and they also offer you the laces, the cleaning product, the socks, the insoles, the travel bag, etc.
When the customer adds a product, it is added to the cart, clicks the pixel and a popup opens on the right which gives all the information in the cart but also recommends other products to add.
This operation can be done by installing the sliding cart and page fly apps, we have already talked about it.
This is pure retargeting and can be free if we do it with emails and popups, or for a fee if we want to orient ourselves on ads.
Remember to create a cart recovery path that is adapted to your customers and the goods you sell.
What do I mean?
If you sell impulse and consumer products with a low average cart you can send emails with a low timing, even 6 or 12 hours after cart abandonment.
But if you sell expensive products where you can have 400/800$ trolleys. So definitely more rational products, avoid being so quick, because the customer may just need to think about it a little.
But don’t forget about him: he’s a hot customer, he’s just waiting for you to give him the final push to swipe the card.
Your priority at this stage is to prevent the customer from going elsewhere and to do this there must be no distraction (apart from a live chat if you want to insert it).
The customer at this time must buy or at the most exit the cart. Then you can recover it with infallible retargeting!
In fact, we are not talking about an influencer who publishes posts and stories to advertise a product.
We are talking about leaders who create real training courses on Shopify, such as guides or tutorials “How to make money on Shopify?“, for their users who are then directed to sign up to the platform via their affiliate link.
I have no reason to deny that even Marketers are Shopify affiliates.
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