The trust that the consumer has towards you and towards the online purchase are essential elements in which you will have to work and invest. Now time to know What is Shopify? Why you should choose Shopify?
The culture of savings is not a secondary aspect for e-commerce: in countries where they are more attracted to savings, people buy more online. Because they are attracted by business and promotions: with these customers the lever of saving and of the deal.
What is Shopify?
Shopify is the most advanced platform that allows you to open, customize and manage your e-commerce without special technical skills. In fact, it will not be necessary to know programming languages.
Or rather, knowing the codes can be useful for extending some Shopify features.
But don’t worry because I’ll take care of everything.
For those specific steps that need codes, you will find everything explained in this guide.
The fact remains that we are talking about a non-mandatory procedure, as Shopify is a SaaS software (software as a service). This means that you are provided with a platform with everything you need to start with your e-commerce, constantly updated. and with non-stop assistance.
Shopify takes care of everything by asking for a monthly fee and a% on your transaction in return.
Can I sell products with this platform?
With Shopify you can sell physical, digital products and offer services and you can also use it to integrate your physical store, to do affiliate marketing or dropshipping.
Later we will see how.
Shopify is one of the most popular platforms for creating e-commerce in the world and with data in hand we find more than 1 million and 700 thousand stores open in 175 countries.
In addition to the number itself, the surprising thing is that in 2020, every 20 seconds, a store closes its first sale.
It’s not all.
In 2020, however, the latter was 52: we are talking about a really interesting growth.
Here it is.
I’ll give you a piece of advice right away: don’t just look at the numbers without drawing a conclusion.
Looking at these data we realize that:
- we were really behind our European neighbors;
- we are growing relentlessly.
We really believe it is the right time to take action in the e-commerce field.
You can also connect Facebook, Instagram and Google. In this way you will have the possibility to create ads linked directly to your e-commerce.
Why you should choose Shopify?
- It is a “Ready to go” platform: it means that in about 1 hour your products are online for sale.
- Perfect for validation on the market: we are talking about a paltry price compared to e-commerce that needs a programmer and doesn’t forget the 14-day free trial in which you can start to understand if your business can take a right fold.
- The validation on the market allows you to understand. If your product works and if it is really worth investing in the project.
- It would be a great risk to invest in an e-commerce site for a product that you still don’t know if will be good or bad. And I think this is precisely the reason that has stopped you so far, or am I wrong?
With Shopify, you have no risk of big losses.
Spending less in the launch phase allows you both to reduce any losses. But also to reinvest that amount saved initially on the platform if you decide to continue.
Security and web-hosting: being a platform managed in the cloud you will never have to worry about installations, updates, system bugs and possible downs because it manages everything in Shopify.
Being a closed system, the security level is higher than that of competitors. In fact, when you create your account (we will see how later). You will already be provided with a hosting and domain, without having to exit the program, it’s all in the package.
No technical skills are needed:
simple, fast and customizable thanks to the proposed themes and the numerous apps, without the need to know programming codes or be a supercomputer geek.
Extremely Optimized for Sales:
Shopify is a sales machine, period.
It provides you with lots of apps for data analysis, tracking shipments, increasing conversion, creating newsletters … and much more!
Also because if you think about it, Shopify wants you to sell as much as possible since it will take a% for each of your sales, but don’t be scared. They are small figures, later we will see them together.
Support always present:
you will not have to worry about bugs or other technical problems because there is support via call center, live chat or email.
Not to mention the huge community ready to exchange tips to improve your e-commerce more and more.
Free trial and pricing:
14 free days in which you can try to launch your e-commerce and, only if you decide to continue, you can choose the package that best suits your needs.
But now enough chat, let’s get to the heart of this platform.
Shopify Plus: what are the differences?
Of course, Shopify also offers a version for high-selling e-commerce: Shopify Plus.
This is an additional version that requires direct contact with Shopify support for activation.
I can tell you that the cost varies according to the negotiations. But, generally, it always starts from around 2000 $ / month.
Ok, but what are the differences compared to Shopify?
- It is not on a monthly basis but on the basis of annual turnover.
- You will be able to connect the flows by integrating them with a CRM thus creating a Sales Automation platform.
- You will have 10 different stores at your disposal.
Clearly, we are talking about a plan dedicated to companies with a high turnover that also need more extensive functionality and assistance than a small business.
Conclusion
Finally, don’t forget to thoroughly study the market in which you want to position yourself: the comparison with your competitors is really essential. Analyzing their strengths and weaknesses will allow you to create an ideal marketing strategy. What is Shopify? Hope you got it.
